Name    : 
E-Mail  : 
Subject : 

Comments:
: FOR RELEASE: Immediate    
: September 26, 2005    

: CONTACT: Jason Butkowski                                       
: Tel: (609) 292-5215 
: Fax: (609) 984-1235 

: KENNY BILL PROVIDING CONTRACT PROTECTIONS FOR BEER WHOLESALERS APPROVED 

: Legislation Would Protect and Encourage Investments from Wholesalers in NJ 

: TRENTON - A bill sponsored by Senate Majority Leader Bernard F. Kenny, Jr., 
: which would provide contract protections to beer and other malt alcoholic 
: beverage wholesalers when dealing with brewers was unanimously approved by 
: the Senate Law, Public Safety and Veterans' Affairs Committee today. 

:             "This bill is about fairness, ensuring that brewers can't reap 
: the benefits from a wholesalers' hard work in marketing their product, and 
: then turn around and stick it to the wholesaler when the demand is high," 
: said Senator Kenny, D-Hudson.  "The marketing and distributing of alcohol is 
: big business in New Jersey, and wholesalers can spend millions carving a 
: niche in the market for a specialty beer.  We want to make sure that the 
: contracts between brewers and wholesalers provide ample protection to allow 
: wholesalers to be fairly compensated for their investments." 

:             The bill, S-2170, would establish permissible terms that may 
: appear in contracts between brewers of malt alcoholic beverages and 
: wholesalers.  Known as the Malt Alcoholic Beverage Act, the bill would 
: require contracts to meet certain reasonable standards, set forth in the 
: bill and through case law, and would prohibit brewers from leaving a 
: contract, unless it could be proven that the wholesaler had violated one of 
: the reasonable standards set in the contract.  The bill would also set up a 
: regulatory structure for the wholesale distribution of malt alcoholic 
: beverages in New Jersey, and it would apply to brewers around the world, so 
: long as they contract with New Jersey wholesalers. 

:             "This bill codifies good business practices and customer 
: loyalty, and provides protections for wholesalers from a brewer who would 
: take the money and run," said Senator Kenny.  "So often, the demand for a 
: product is dictated by the successful marketing of the product, and 
: wholesalers contribute millions to build market interest for their brewers. 
: That they would be able to benefit from the hard work of one wholesaler and 
: then split for a better deal is hardly fair business practice." 

:             The bill now heads to the full Senate for consideration. 
: Identical legislation, A-3619, was approved by the Assembly in June by a 
: vote of 77-1, with one abstention. 

: ### 


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